I’ve just completed the ninth year of The Marketing Companion podcast. It’s hard to believe but I’ve never talked about my work as a marketing consultant in all that time!
My work as a marketing consultant is a major source of my revenue and probably the most challenging activity of my day. Clients are counting on me to figure things out, so it is an amazing intellectual challenge as well as a bit of a pressure cooker.
I had a great opportunity to compare notes with fellow marketing consultant Amanda Russell on the latest Marketing Companion podcast. Amanda has worked with many top wellness, luxury, and media brands, and we found she has a much different approach to success!
We discuss:
- How to keep the pipeline full (or not!) as a marketing consultant
- How to attract and nurture customers
- Retainer or no retainer?
- Biggest successes and failures
- Our “secret sauce”
And we have some fun along the way with a live studio audience! If you would like to join my studio audience, simply send me a request for $RISE creator tokens through the email address on my website.
Let’s get on with the show …
Click on this link to listen to hear Episode 245
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