You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
In the latest Marketing Companion, we take a “behind the scenes” examination of The Content Code
- A few takeaways from SXSW 2015
- The virtures of a sub-premium dating service
- Why the four benefits of traditional publishing are obsolete, and what I did about it.
- The reason why this is the hardest time to be in marketing — ever.
- The Alpha Audience — Why this is the bedrock of your business.
- Why you should be writing for the smallest possible audience.
- Why it’s time to re-evaluate the sacred cow of SEO.
- Why the success of digital marketing might rely on gray social media.
Wow. That sounds like one great podcast, doesn’t it? Well let’s stop this dilly-dallying and get right to it!
If you can’t access the podcast above, click on this link to listen to Episode 45
- Click here to download the latest episode or subscribe in iTunes
- Complete Marketing Companion Episode Guide
- Click here for the show’s RSS feed – for Android listeners.
- Find the podcast on Stitcher
