Why traditional journalism and social influence are blurring
Journalism and social influence are merging as journalists seek to become part of the social conversation and influencers must learn skills of journalism
Mark Schaefer Articles
15 Thought-provoking quotes about innovation and success
These quotes about innovation and success from Malcolm Gladwell, Kevin Kelly and Tien Tzuo will inspire you and make you think.
How to become an influencer (even if you’re a little guy!)
You don’t have to be a big deal to become an influencer. You can start small and build your brand with these seven steps.
Why we create crap content: We’re afraid
Why do so many people keep creating the same crap content over and over? One reason might be professional fear and intimidation.
HR and social media: 7 Ways HR needs to act like marketing
Social media and HR need to go hand-in-hand these days as employers look for new ways to find the employees they need for the future.
The true goal of influence: Persuasion
Persuasion has a number of elements, and you can’t truly persuade without understanding your audience, the information they need to achieve their own goals.
Strategies to deal with losing readers through the newsfeed evolution
The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers
Save this guide on how to moderate a panel discussion
Getting an opportunity to moderate a panel can be fun and rewarding if you’re prepared. Use these 10 tips to make sure it goes smoothly.
Seven new content forms rocking the marketing airwaves
The intense competition for attention will spawn exciting new content forms. Here are six innovations to keep your eye on.
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