The alternative to content marketing command and control? Advice from OK Go
Refreshing advice from a rock band on how content marketing really works in the world today. Lessons from OK Go challenge the content status quo!
Mark Schaefer Articles
How to write your first speech
The opportunity to take the stage and give a speech may be the culmination of a dream. But now it’s time to get to work. How do you write your first speech?
Entering Protopia and a world of continuous marketing disruption
It may seem like change has come quickly but the pace has been glacial compared to what is ahead. Welcome to protopia where change is continuous.
My personal challenge to you for the new year
We enter a new year with a choice to keep hate in our hearts and live a life that is toxic, or to be resilient and encourage a more civil world.
In case you missed it, the best marketing posts of 2016
These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.
Building a personal brand? Here’s why you need to ignore SEO
This might seem like strange advice but the best way to build your personal brand is to ignore SEO. To win today, originality rules.
What every marketer needs to know about the Internet of Things
The Internet of Things will have a profound impact on marketing. Carnegie University professor Ari Lightman provides insights on what’s coming next.
If you’re preparing a roundup post, stop this right now
A roundup post is an opportunity to create great content and explore new ideas, so why do most bloggers just settle for boring?
The all-time greatest Christmas marketing story
When faced with a load of unsold goods, a sales clerk made up a tall tale that became the greatest Christmas marketing story
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