Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

If you’re late to the content marketing game, you can still make a dent in the competition. Here are eight strategies to stand out.

Forbes is pushing the boundaries once again by re-purposing content from Quora. Is content swiping like this smart marketing or brand desperation?

It’s time to emerge from the echo chamber and view content marketing rationally. Does every business need content marketing?

Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.

Buckling to the pressure of corporate culture can be deadly to strategy. Success may mean staying true to what you know is true

Behind every social media success there is a content strategy and a network strategy. Here are 20 ideas to build your social media network.

Research shows that most people don’t read your content before they share it. Here’s why this may be the best news your business could receive.

Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.

In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.

Mark Schaefer Articles