Social media predicts the next Carpool Karaoke stars
By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple’s new Carpool Karaoke series.
Mark Schaefer Articles
Why Instagram will not kill Snapchat
Instagram and Snapchat are at war as Facebook takes aim at its social messaging rival and its young audience. But don’t count out Snapchat yet.
Case study: Small business content marketing success
You don’t need a lot of money to realize marketing success. This case study is a great illustration of small business content marketing on a budget.
How your personality aligns with social media content types
If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.
Should Facebook be regulated?
Facebook sets its own standards for content and community apart from other government guidelines for violence and obscenity. Should Facebook be regulated?
Finally, the truth about social media and customer engagement
Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.
My journey to the edge of sanity and back
Mark Schaefer describes the “Big Bang” of his life and dispenses hope for overcoming insanity, defeat, and instability in a life.
The 3 factors behind Snapchat consumer behavior
Jay Acunzo examines the web’s hottest mobile app based on the Snapchat consumer behaviors that most marketers may be missing.
How to turn social media connections into an actionable audience
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
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