Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

HR and social media: 7 Ways HR needs to act like marketing

Social media and HR need to go hand-in-hand these days as employers look for new ways to find the employees they need for the future.

The true goal of influence: Persuasion

Persuasion has a number of elements, and you can’t truly persuade without understanding your audience, the information they need to achieve their own goals.

Strategies to deal with losing readers through the newsfeed evolution

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers

Save this guide on how to moderate a panel discussion

Getting an opportunity to moderate a panel can be fun and rewarding if you’re prepared. Use these 10 tips to make sure it goes smoothly.

Seven new content forms rocking the marketing airwaves

The intense competition for attention will spawn exciting new content forms. Here are six innovations to keep your eye on.

Content marketing FOMO and the future of marketing budgets

In this latest episode of The Marketing Companion podcast, Mark Schaefer and Tom Webster discuss content marketing FOMO, and courage in marketing

Four marketing mega trends nobody’s talking about

Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017.

Will Snapchat snap?

Snapchat announced it’s releasing a spectacle-based camera and re-imagining itself as a camera company. Smart move or big stretch? Will Snapchat snap?

Economist Study: B2B leaders conflicted about content marketing

B2B content marketing offers rewards for those who get it right, but most don’t, according to a new study. Many executives are overwhelmed by content.