When to treat a customer like family
Sometimes a customer isn’t a customer. Sometimes you need to treat a customer like family to succeed in business.
Mark Schaefer Articles
Batman, Pokemon, and an essential lesson from the heart of marketing
There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing
The new psychology of content consumption
The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!
Five tips to prepare for your first international speaking assignment
Avoid embarassment! Five tips to prepare for your first international speaking assignment
Emoji marketing? You better believe it!
Little cartoonish symbols are more than fun. They are an important new way to communicate and express ourselves. Can emoji marketing be far behind?
Four Strategies to survive automated writing and content bots
The bots are coming. Will human writing become a thing of the past? Here are four ideas to future-proof yourself from the threat of automated writing.
The 6 Scariest Words in Digital Marketing
The recent Facebook newsfeed announcements has content publishers in a tizzy. What is the change and how will it affect us going forward?
Six thought-provoking and profound marketing trends
A new report highlights several profound marketing trends. In this Marketing Companion episode, Mark Schaefer and Tom Webster dissect these issues
The start-up strategy for beating Facebook
Want to have the next hot tech startup? Here’s a comparison of Snapchat and Blab and their opposing strategies for beating Facebook.
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