My journey to the edge of sanity and back
Mark Schaefer describes the “Big Bang” of his life and dispenses hope for overcoming insanity, defeat, and instability in a life.
Mark Schaefer Articles
The 3 factors behind Snapchat consumer behavior
Jay Acunzo examines the web’s hottest mobile app based on the Snapchat consumer behaviors that most marketers may be missing.
How to turn social media connections into an actionable audience
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
When to treat a customer like family
Sometimes a customer isn’t a customer. Sometimes you need to treat a customer like family to succeed in business.
Batman, Pokemon, and an essential lesson from the heart of marketing
There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing
The new psychology of content consumption
The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!
Five tips to prepare for your first international speaking assignment
Avoid embarassment! Five tips to prepare for your first international speaking assignment
Emoji marketing? You better believe it!
Little cartoonish symbols are more than fun. They are an important new way to communicate and express ourselves. Can emoji marketing be far behind?
Four Strategies to survive automated writing and content bots
The bots are coming. Will human writing become a thing of the past? Here are four ideas to future-proof yourself from the threat of automated writing.
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