An expanded view of influence marketing measurement
Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
Mark Schaefer Articles
The world’s best creativity technique
Take your team’s thinking to the next level with the world’s best creativity technique
Martin Lindstrom on instinct and competitive advantage
How using your instincts can help keep your business relevant in an ever-changing, fast-paced world.
15 Amazing ways social media is changing the world
A UCL research report shows how social media is changing the world in unexpected ways.
Turning crisis into victory as a keynote speaker
Being a professional speaker means learning about turning crisis to victory on the speaker’s stage
How to save Twitter
The stock is tumbling, executives are leaving, the CEO is scrambling. It’s time to look at how to save Twitter.
Are you becoming an obsolete marketing professional?
Author Mark Schaefer had a scary moment and then asked his friends how they stay relevant. Are we becoming obsolete?
Market networks bring businesses into the “enabling economy”
Market networks are transforming the way small service providers are connecting to customers.
Is a career in social media marketing secure?
Will a career in social media marketing survive long-term or will it be folded into new departments and disciplines?
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