5 Ways to distinguish your content and brand by using research
It’s extremely difficult to get your content to stand out today. But you can distinguish your content and brand by using these tips on featuring research
Mark Schaefer Articles
Do targeted Facebook ads work as well as we think?
Revelations by a major consumer product company shakes assumptions about the performance of targeted Facebook ads versus broad-based, more general ads.
Why it’s OK to be a social media guru
We live in an age when anybody can find their power, their influence, their voice, on the web. If you want to be a social media guru, go for it.
Four online business rules that don’t exist any more
Knowing your customers and focusing on a specialization are among the traditional online business rules that don’t matter any more, according to Mars Dorian
Why Content Shock is coming to a Facebook ad near you
If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave […]
Social media predicts the next Carpool Karaoke stars
By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple’s new Carpool Karaoke series.
Why Instagram will not kill Snapchat
Instagram and Snapchat are at war as Facebook takes aim at its social messaging rival and its young audience. But don’t count out Snapchat yet.
Case study: Small business content marketing success
You don’t need a lot of money to realize marketing success. This case study is a great illustration of small business content marketing on a budget.
How your personality aligns with social media content types
If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.
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