Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world

The data-driven sales team is the new normal in a world where speed means everything

New research supporting Jay Baer’s new book “Hug Your Haters” sheds light on dramatic new insights on customer service

Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!

Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

This overlooked aspect of content sharing is jeopardizing your chances to get your content viewed and shared. A tip to increase content sharing.

The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.

Mark Schaefer Articles