Navigating the shifting sands of Facebook marketing
Organic reach on Facebook is going up. Confused? Check out this discussion on Facebook marketing trends
Mark Schaefer Articles
What is the meaning of life?
I have never been stumped by an interview question until this one, “To you, what is the meaning of life?”
Why it takes so long to achieve social media success
Sometimes it seem like it takes a long time to achieve social media success. This post explains why.
What is the purpose of a blog post today?
Last week I posted a long-form piece of content on Facebook. It was an opinion about why this is a difficult time to be in marketing. If this sounds familiar […]
Looking for inspiration on innovation and entrepreneurship? Here’s the source!
When I need a spark for business inspiration, I keep returning to “Innovation and Entrepreneurship” by the business master Peter Drucker.
How to know when it’s time to call it quits
Statistics show that most new business ventures fail. How do you know when it’s time to call it quits?
Business strategy in a world of many Internets
The Internet is fragmenting along political lines. In a world of many Internets, what is the path to success?
Case study: Re-building a blog from the ground up
This case study dissects a current site and provides helpful suggestions for re-building a blog.
Why this is the most difficult (and fun!) time to be in marketing
Shifting platforms, shifting rules of engagement — Is this the most difficult time to be in marketing?
The Marketing Companion Podcast
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