New research: An exceptional path to social selling success
In what may be the first academic research on social selling success, Carnegie-Mellon provides some surprising insights into what makes programs tick.
Mark Schaefer Articles
The dangerous confusion of sales and content marketing
Sales and content marketing. Is one perverting the other? Do we really even understand the difference any more. A rant by Tom Webster.
Why ad agencies need to become software companies
The key to winning in the digital world is to turn data into value. That’s why ad agencies need to become software companies.
Five ways to calm down and not be overwhelmed by social media change
It’s easy to become overwhelmed by social media change. Here are five practical tips to calm down and carry on.
Five trends transforming content marketing
Ad blocking, Millennials, and influence marketing promise to transform content marketing in 2016 and beyond
As digital ad options dry up, marketers turn desperate
Sniply allows strangers to post ads on your website without your knowledge or consent. Is this ethical? Legal?
Does creating content make you dumb?
While you are creating content, your competitors are spending that time learning new skills. Can you create content and remain relevant?
Why conversation hierarchy is important to your marketing strategy
Is it important for you to emphasize a social media marketing strategy? One of the first things you need to consider is conversation hierarchy
Seven fascinating marketing lessons of 2015
Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.