Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

I was called out on my social media BS and I’m relieved

What happens when you get caught in the social media echo chamber? One blogger’s story of her struggle against social media BS

Is social media engagement still a thing?

Remember when social media engagement was important? Trends may indicate otherwise.

Social selling and the social enterprise: From fantasy to reality

Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been […]

Is it Internet 1994 or 1999? Are we on a tech bubble?

Are we on a tech bubble? John Frankel of FF Venture Capital explains why he thinks there is huge economic growth ahead

14 great quotes about building an actionable audience

14 experts reveal their secrets to building an actionable audience. Highlights from Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and more.

Five ideas to discover your marketing niche

There are many unexplored business opportunities on the web. Here are five ideas to find your marketing niche.

Four reasons why traditional book publishing is dying (and what’s next)

A discussion of a new book publishing model and a behind the scenes look at The Content Code

Three marketing truths for an information dense world

This is arguably the most difficult time to be in marketing. We need new marketing truths to work through information density.

Three YouTube stars share their intimate personal branding lessons

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley, Bethany Mota, and Andrea Russett. Although barely out of their teens, this trio has millions […]