Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Ari Lightman sheds light on using Big Data to analyze audience and influence

Your marketing success may not depend on your budget, your strategy or your people. It might be up to your company culture. Can you change it?

Technology is changing everything in business and customer connections could be readically different in the next few years!

twitter bios, social media humor

It’s never easy dealing with complaining customers but knowing a little about the psychology behind complaining will relieve your stress!

Personal or professional. That is the question. Do I need two Twitter accounts?

The future of public relations is strong due to three advances in content marketing

Ad blocking seems to have the advertising industry in crisis but there doesn’t seem to be a unified plan to do anything about it. Why?

Writing can be a tortuous task. Here is one path taken to write a business book.

Mark Schaefer Articles