Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

A fundamental knowledge of marketing data analysis is critical. Here are a few ideas to help you get started

Here are ideas to surround your content with helpful opportunities to create more sales through blogs

Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.

Is social media in the workplace a right?

Dark social media — content being transmitted in a way we can’t measure — is creating buzz, but gray social media may be the key to our success.

Are you obsessed with web traffic? Maybe there are better online marketing metrics for your business!

Tips for determining the optimal blogging frequency, whether it is for personal or business

How well do you know your online audience? According to this post, not at all.

Mark Schaefer and Tom Webster dissect the latest marketing trends including including Google Glass and under-used social media platforms

Mark Schaefer Articles