The best social media books for your holiday reading
A hand-selected group of the best social media books from 2014.
Mark Schaefer Articles
Are you SURE you know where your customers are?
There has been a cataclysmic shift in how customers access information about our companies. Are you sure you know where they are?
The key to social media success rests with HR?
The demands on the marketing function are so intense that social media and HR will have to work together on the transformations necessary to succeed.
6 Personal best practices for content creation success
Content creation success comes after a lot of experimentation and failure. Here are six ideas to get you over the hump
5 Proven tips to help with your blogging confidence
Having the courage to start and sustain a blog is a major hurdle for many people. Here are five ideas to help you become a more confident blogger
On the web, there are no neutral corners
In our engagement on the web, every interaction is an opportunity to lift people up or put them down. There are no neutral corners.
Hard lessons agency customers need to learn about social media marketing
Agency customers are still reluctant about using social media in their marketing plans. A plan to get them over the hump
How Juanpa Zurita became an international superstar @eljuanpazurita
Before Juanpa Zurita was an international superstar, he was a silly kid making wacky videos on Vine. This is his story, his plan and his dreams.
7 Ideas to keep pace with the furious pace of social media change
Feeling overwhelmed? Seven ideas to help you keep up with social media change
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