Connecting personal branding, your online network, and business value
Is personal branding still relevant and how does it connect to real business value?
Mark Schaefer Articles
Four ways social media impacts emotional branding
To build trust and loyalty with customers, we need to create a connection. Social media is ideal for this type of emotional branding.
How #TechnologyAndStuff became GM’s Oreo moment
GM somehow cut through its bureacracy to turn a TV gaffe into a bright social media moment #technologyandstuff
Standing out in a world of information density
What is the strategy to stand out in a world of increasing information density? Here are some ideas.
Twitter’s new mega-partnership has interesting implications
IBM and Twitter have teamed up and the implications for businesses could be provocative
Don’t look now. Here come the post-Millennials
Before you know it the post-Millennials will be a dominant demographic group. Here is some early research on the next generation of consumers
Is there a “content pattern” that builds a brand?
YouTube is promoting a content pattern to build strong online brands. Can this work for small companies too?
Nobody reading your blog? 10 reasons to persist!
10 reasons to keep writing, even if there is nobody reading your blog!
Mobility, mobile commerce, and the worst apps in the world
Mobility, not just “mobile” may define the next tech wave. Listen in on this discuussion of the mobile commerce revolution and the world’s worst apps.
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