Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

A year-end round-up of comic highlights from The Marketing Companion, Including Google Pants and social media book titles you will never see

A free infographic depicting five gifts from blogging

A hand-selected group of the best social media books from 2014.

There has been a cataclysmic shift in how customers access information about our companies. Are you sure you know where they are?

The demands on the marketing function are so intense that social media and HR will have to work together on the transformations necessary to succeed.

Content creation success comes after a lot of experimentation and failure. Here are six ideas to get you over the hump

Having the courage to start and sustain a blog is a major hurdle for many people. Here are five ideas to help you become a more confident blogger

In our engagement on the web, every interaction is an opportunity to lift people up or put them down. There are no neutral corners.

Agency customers are still reluctant about using social media in their marketing plans. A plan to get them over the hump

Mark Schaefer Articles