Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Finding inspiration for B2B marketers in an unlikely source: Weird Al Yankovic. Here’s why marketers should “Dare to Be Stupid”

It’s easy to make a social media forecast for the coming year, but how do those things work out?

Mr. UnMarketing Scott Stratten discusses Unselling, the new sales funnel, and mis-analytics

Setting up a social media command center can be risky and expensive without thinking through some key strategic considerations

Can a stripped-down ad-free network take on Facebook? In this podcast, we explore the changing economics of social media platforms

Social media and leadership: The shrill, noisy, and extemporaneous nature of the social web has impacted traditional notions of leadership.

This slide presentation is a summary of 10 ways to use Twitter in your content marketing strategy.

Great writing is not just for the PR department. Marketers need to write. Sales professionals need to write. Everybody Writes, says Ann Handley

New security measures on Apple and Google mobile devices protect our data but also protect those trying to hurt us.

Mark Schaefer Articles