Standing out in a world of information density
What is the strategy to stand out in a world of increasing information density? Here are some ideas.
Mark Schaefer Articles
Twitter’s new mega-partnership has interesting implications
IBM and Twitter have teamed up and the implications for businesses could be provocative
Don’t look now. Here come the post-Millennials
Before you know it the post-Millennials will be a dominant demographic group. Here is some early research on the next generation of consumers
Is there a “content pattern” that builds a brand?
YouTube is promoting a content pattern to build strong online brands. Can this work for small companies too?
Nobody reading your blog? 10 reasons to persist!
10 reasons to keep writing, even if there is nobody reading your blog!
Mobility, mobile commerce, and the worst apps in the world
Mobility, not just “mobile” may define the next tech wave. Listen in on this discuussion of the mobile commerce revolution and the world’s worst apps.
Dare to Be Stupid: A lesson for B2B marketers from Weird Al
Finding inspiration for B2B marketers in an unlikely source: Weird Al Yankovic. Here’s why marketers should “Dare to Be Stupid”
The social media forecast: Cloudy!
It’s easy to make a social media forecast for the coming year, but how do those things work out?
Unmarketing, Unselling and the Unmistakable Scott Stratten
Mr. UnMarketing Scott Stratten discusses Unselling, the new sales funnel, and mis-analytics
The Marketing Companion Podcast
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