Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Setting up a social media command center can be risky and expensive without thinking through some key strategic considerations

Can a stripped-down ad-free network take on Facebook? In this podcast, we explore the changing economics of social media platforms

Social media and leadership: The shrill, noisy, and extemporaneous nature of the social web has impacted traditional notions of leadership.

This slide presentation is a summary of 10 ways to use Twitter in your content marketing strategy.

Great writing is not just for the PR department. Marketers need to write. Sales professionals need to write. Everybody Writes, says Ann Handley

New security measures on Apple and Google mobile devices protect our data but also protect those trying to hurt us.

What is the role of authenticity in social media and business? Is it an expectation, a myth, or a strategic weapon?

Inbound and Content Marketing World offered glimpses of the best practices of marketing and putting on a great content marketing conference

We all have the same amount of time but how we choose to use it makes all the difference.

Mark Schaefer Articles