Social advocacy marketing gains legitimacy
Ekaterina Walter answers the tough questions about the emergin field of advocacy marketing
Mark Schaefer Articles
10 things you need to know NOW about OmniChannel Marketing
Multi-channel marketing has become omni-channel marketing as retailers look to provide a consistent and unified customer experience.
The Glorious Unfolding: Taking a lesson from our younger selves
An unexpected vist from the past made me realize all was not as it seemed in my life.
Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
Are you a guru or a newbie? Test your digital IQ with Mark Schaefer’s Social Media Quiz!
ALS Ice Bucket Challenge: Who really benefits?
Is the ice bucket meme simply something “slacktivism” that makes us feel good as individuals or does this really make a difference? Watch the video to find out.
Should you make the leap into sponsored content?
The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
The Time for Twitter is NOW
With new marketing, research and advertising options, Twitter has momentum. This might best time for Twitter for your business.
A guide to free and easy influencer research tools
The cost of influence marketing tools have gone up but here are some influencer research tools to determine who is pulling their weight on the web
Monetizing blog comments: Why your blog is economic gold
This blog post describes the theory behind monetizing blog comments. Blogging best practices, blog community building
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