Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

An all-new edition of The Tao of Twitter adds muscle to the best-selling Twitter book in the world.

Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained

Stanford Smith of Pushing Social weighs in on deleting comment sections, blogging trends and making your blog more beautiful.

The ethics of Internet research becomes more important as the cost of experimentation comes down

To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into a full digital enterprise.

Companies strive to create a human social media presence. Here are five examples of companies doing it well.

All the world wants to be disruptive, it seems. There are even disruption conferences. But can this really be a business disruption strategy?

Facebook’s admitted manipiulation of its customer’s emotional state might be shocking but there are deeper reasons for concern

Christel Quek helps us sort out some of the challenges with social media in Asia

Mark Schaefer Articles