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Welcome to {grow}

You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Content creators don’t start with “the room”

What parents should know about AI and their kids

Being an AI hater won’t get you hired

Content creator angst: You can engage yourself broke.

How Facebook changes our behavior

I always find it curious when people compare our social media presence with our REAL presence in the “real world.”

What makes people think that Facebook is NOT the real world? Increasingly, we are beginning to see these lines blur.

We create our personality on Facebook.

But Facebook is also creating our personality. Facebook changes our behavior. Seriously.

Recently, Facebook demonstrated how it can alter our moods by manipulating our content. This is a company that can affect our opinions.

New research shows that social proof on Facebook contributes to our view of our self-worth, quantifies the value of friends and shapes what content we share.

Where will it lead, and in the near-term, what does this mean for marketers? Fascinating question, right? So fascinating in fact, Tom Webster and I devoted an entire podcast to it.

This one covers a lot of territory in 30 minutes!