Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Sarah Evans is a well-known PR innovator and her latest career iteration into brand journalism may signal a shift in how brands communicate.

With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot

Inspirational and thought-provoking social media quotes from SXSW

Can you “train” your computer to solve complex problems? IBM is now opening up an opportunity for entrepreneurs to put cognitive computing to work

Be human. Be authentic. Well, yes. But sometimes you also need to be efficient. Here’s how – social media automation

Behind every powerful personal online brand, there are three powerful components.

Social media marketing isn’t novel any more, so why are so many businesses stuck in social media 101? Paul Gillen explains

How does a small business stand out in a crowded content world? Here’s one idea.

Is social media today really about connecting or has it become another form of advertising?

Mark Schaefer Articles