Examples of quantifying social influence
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
Mark Schaefer Articles
3 Twitter best practices that unlock business success
You can only expect to discover Twitter success if you follow these three steps
The future of digital marketing will be built on fun
I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. It seems pretty […]
Secrets behind one of the world’s greatest Facebook marketing successes
The manager behind Tourism Australia’s Facebook page — one of the most popular in the world — describes the secret of leveraging fan content and creating a presence with attitude
Are the bad guys winning?
Spam killing blog comment sections. Blogs being hacked. Customer data breaches. Are the bad guys winning?
The cure for Bloggus Interruptus when there are no blogging ideas
How do you get back into blogging after an extended break? Here’s one way to generate blogging ideas
Being Banned Ain’t What It Used to Be
Mohanalakshmi Rajakumar’s latest book was banned in Qatar. Here’s why that might not be such a bad thing.
The best marketing insight I’ve received in the past 5 years
It is simple yet profound and the best marketing advice I have received in years
Almost everything I knew about starting a business was wrong
Think you need experience, connections and capital to starting a business? Think again.
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