B@ck to school. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Mark Schaefer Articles
Go short or go home. Can your content plan survive on 6-second videos?
Does “short” rule the content marketing world? Don’t be so sure! Long-form content is still vital!
Did social media really begin in 1984? The event that made you FEEL.
It started in 1984. The first media event that really made us feel. A video that went viral before the Internet existed and continues to inspire us.
Will this be the savior of the news media?
A few years from now, we may look back at August, 2013 as the “Jeff Moment” that transformed media as we know it.
Case study: Is the Procurement Department finally ready for social media?
Social media adoption in the supply chain has been slow. Until now. An inspirational case study.
Marketing Made Simple. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Why I stopped thanking people on the social web
An example of why authentic social media engagement is not scalable.
A short lesson in long marketing experience
Maybe keeping people in the same job is a powerful source of competitive advantage?
Five steps to establish a content-creating company culture
Creating a culture focused on creating content is difficult. These five ideas will help!
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