The customer is the customer. Adapt or die.
Those of us who have to compete for a living have come to realize there is only one real key to create competitive advantage. And this cautionary tale explains it.
Mark Schaefer Articles
Enterprise Crowdsourcing blasts off as social media growth industry
Many companies are using virtual freelance help to conquer everything from menial tasks to R&D. New research shows just how important this trend is.
How blogging changed a life
Here is a take on social media you may have never seen before — the capacity of blogging to transform a life.
Klout rants are becoming a cottage industry
Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy?
Is this the best commercial ever?
I found this commercial to be brilliant on every level. It tells a great story, the nuanced looks and expressions of the actresses are priceless, it’s memorable, and it’s HILARIOUS. This […]
Are you being caught in Google’s Filter Bubble?
As Google tailors our searches, it is limiting the quality of our results. Search Expert Helen Brown describes a strategy to “take your search back”
The World’s Best Digital Marketing Campaigns
Paris Blogger Gregory Pouy shares his view on the most breathtaking and successful digital campaigns for 2011. This is a post you will bookmark!
15 ways to use Twitter to toast your competition
These creative uses of Twitter will jump-start your social media marketing efforts! Here are 15 ways you can turn Twitter into competitive advantage.
Marketing, Journalism, and Truth as Competitive Advantage
Is journalism the new marketing? Does “truth” sell? The social web has brought these fields together in ways that might surprise you!
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