Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

People are a lot more fun than traffic

A {grow} Community Week contribution by Leo Widrich It seems that every web marketer is obsessed with traffic. Massive traffic. But as I’ve become immersed in the social web, is […]

Is there such a thing as “Successful FAIL”?

A {grow} Community Week Contribution by Caroline Di Diego (aka Casudi) Failure is a stigma in our culture, so we tend to put it out of our minds, and avoid […]

Case study: How 20 high school students ignited a social media success

Now here is a neat trick. Precisely as your read this exciting guest post from the brilliant Jon Buscall, I will be meeting him for the first time in Stockholm, […]

Adventures of a Social Media Strategist {growtoon}

Is it time to surrender to Facebook?

One of the most frequent questions that comes up in my classes is “With Facebook, do we still need a website?” Certainly this is a valid issue. After all, in […]

Can you adapt to radical social media marketing change?

The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City. Pigeons strutted around […]

University students speak out on Twitter (video)

This is a cute little video some University of Louisville students put together splicing an interview with me and their Twitter views. Was glad to help with this class project! […]

Our Digital Footprint. When a Friend, and a Network, Dies

This poignant post comes from {grow} community member Jenn Whinnem … Remember Friendster? The social network that predated even MySpace (or am I showing my age?)? At any rate, it […]

Turning an online relationship FAIL into friendship

Lori Witzel, a newcomer to our community, asked me a good question the other day. “Did you get any phone calls? You left me hanging!” You see, she had just read […]