Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

20,000 Followers. Now What?

Does the number of Twitter followers matter? What happens when you reach 20,000?

How social media amplifies competitive advantage

When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But he wrote a blog post […]

Ascent of the social media climbers: Klout goes mainstream

How important is your social scoring and your social influence?

Please take accountability for your social media experience

Maybe it’s a coincidence, maybe it’s a trend, but I’ve noticed a few posts lately with a theme of how social media is becoming a mind-mucked echo chamber of mind-numbing […]

How to make your company blog connect like a personal blog

By Srinivas Rao, Contributing Writer As director of social media for Flightster one of my very first assignments was to create and maintain our company blog. When I researched other […]

Take the mystery out of Twitter once and for all

Twitter has changed my life. That is not the kind of statement I would make lightly, but it’s the truth. For about a year and half I have been teaching […]

Case Study: How Twitter Saved My Business

I loathe business networking. The Chamber of Commerce meetings. Networking “speed dating.” Trade shows. Business Networking International. But when I started my own business, this seemed to be the only alternative. […]

How will you be remembered on Facebook?

Here’s a wonderful guest post from {grow} community member John White — one of my favorite writers on the web! “Daddy, tell me about Grandpa.” “I’m reading the paper right […]

Case study: How one blog post helped me get a job in social media

Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. And then, it finally happened! She has […]