Three new social media myths that MUST STOP NOW
A few months ago I wrote a post about The Five Social Media Myths that called out some of the mis-guided “rules” of the social web: To be effective in […]
Mark Schaefer Articles
Guy Kawasaki is the devil
Before I convince you that Guy Kawasaki is the devil, let’s look at his secret identity as described in his “official” bio. Guy Kawasaki is a managing director of […]
Social media strategies businesses should learn from politicians
Guest blogger and political pundit Jenci Spradlin reveals why business should take a marketing lesson from the politicians: Maybe it’s because I’m a political junkie and spend most of my […]
Six ideas to build social media momentum
My bike ride started me thinking about the importance of building social media momentum. Here’s what I mean. My wife and I recently completed a lengthy mountain biking adventure. At the end of […]
Hilarious video, serious marketing lessons
I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several months … Toyota paid big […]
A Twitter success story: Search leads to new market discovery
Fara Hain grabbed my attention in a big way. In a recent comment on {grow} she mentioned that Twitter had led her to discover a new market for her company’s […]
Proof that good writing matters : )
It’s Friday and as we say around here, “Man does not live by blog alone” and when I saw this pic I laughed out loud and thought I would share […]
A simple strategy to increase your influence on Twitter
“How do I increase my influence on Twitter?” A business colleague asked me this question and I figured if it was on his mind, it might be on yours too. […]
A voice from the Nashville flood: Social media as a lifeline
Last week I had the pleasure of meeting Laura Click in downtown Nashville. She had an incredible story about how people used the social web to pull together amidst the […]
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