In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data — so let’s take a look […]
There is an argument around the blogosphere that is DRIVING ME CRAZY. When it turns to the topic of measurement and social media marketing, many “authorities” flippantly rely on the “double standard” […]
An article in the Harvard Business Review caught my eye. It provided some evidence that allowing at least some social media employee freedom is good for the workplace We all […]
One of our local news anchors, Tearsa Smith, has done a masterful job using the social web to connect to viewers in a personable, accessible manner. She’s a best practice […]
In my recent post on the time-sucking dragon known as the social web, Jody Pirello offered some comments on how she keeps up with the latest trends. I think this is […]
In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week. Here are some ideas on how to […]
Part 4 of a series Yes, it’s THAT Trump. “The Donald” is actually behind this Multi-Level Marketing (MLM) program. A key difference between this and the other MLM programs explained […]
This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started when I tweeted “Go Steelers!” … […]
This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody. I humbly submit a few practical ideas to help you become […]
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