Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

There is no sales funnel or customer journey, and other unexpected answers to common marketing questions.

The pandemic hit. My business tanked. But work on my personal brand paid off in the crisis.

Does thought leadership come from a brand, a person, or a little of both?

LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.

Marketing leaders are falling behind the times. They see the changes happening but why won’t they shift?

Pandemic survival is at the top of our minds. One unexpected solution came from a flower.

There is a big difference between information and insight. Creating insights may win the day for content marketing!

There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.

Mike Moran shares how websites can enhance the B2B customer experience to increase the traffic and site leads by doing two things.

Mark Schaefer Articles