Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Writing a book can help boost your career and personal brand. Is it right for you?

U-Haul wants to make its customers famous and I love it.

A few years ago, Mark Schaefer predicted Facebook would disrupt itself. But he missed something — and Facebook could be primed for disruption.

It’s important to take a stand with your content, but what happens when you drive people away?

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

My friend was ready to quit blogging. Is it the right time? Let’s take another look at the question.

The Uprising brought together 30 marketing thought leaders. And this is what happened next.

“Listen to our customers” is standard advice before launching any social media project but in some cases this is bad advice.

I did not start out with the dream career. I had to evolve into the person I needed to be. This is my story.

Mark Schaefer Articles