Our job titles are getting in the way of marketing transformation
The biggest obstacle to digital transformation might not be budget, strategy, or skills. It might be outdated cultural icons like job titles.
The biggest obstacle to digital transformation might not be budget, strategy, or skills. It might be outdated cultural icons like job titles.
Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.
Is it possible to remain relevant in an era of overwhelming change? Mark Schaefer and Brooke Sellas discuss.
An illustration from the Marketoonist hits home as I suffered through an interminable week of robo-calls!
Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
It’s common to use the word “former” in a social media profile. But is that designation helping or hurting you?
Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.
On the latest episode of The Marketing Companion Brooke Sellas and I talk about a group of CEOs who have banded together and pledge to build trust into their tech […]
The most powerful branding strategy might be found in your own experiences and stories.
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