Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

How industries are being disrupted through stories

This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?

Video everywhere: Exploring marketing ubiquity

Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.

Marketers must stop doing what people hate.

If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]

Marketing without measurement in a world of malignant complexity

In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.

So much social media community, so alone.

Del Williams was at the center of my social media community and many others. But in the end, it didn’t matter much.

An experiment that will help you embrace the chaos

We all need to learn to embrace the chaos in this world of furious change. Here’s a resource to help you.

Big company or small: Advertising at a crossroads

That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, […]

Why breaking up Big Tech won’t work

The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.

Apollo kid, over the moon.

This is not your normal post from me, but it is not your normal day. This is the 50th anniversary of the Apollo 11 moon landing. The moon landing was […]