Our job titles are getting in the way of marketing transformation
The biggest obstacle to digital transformation might not be budget, strategy, or skills. It might be outdated cultural icons like job titles.
Mark Schaefer Articles
Why influencer marketing will persist no matter what comes next
Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.
Is it possible to remain relevant in a hyper-changing world?
Is it possible to remain relevant in an era of overwhelming change? Mark Schaefer and Brooke Sellas discuss.
Since when is conning customers a form of marketing?
An illustration from the Marketoonist hits home as I suffered through an interminable week of robo-calls!
Why is experiential marketing important? Seven inspirational case studies!
Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
Bio hazard: The danger of using “former” in your social media profile
It’s common to use the word “former” in a social media profile. But is that designation helping or hurting you?
My brand engagement fantasy: Hire a few real people.
Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.
CEOs band together to build tech we trust. But will it work?
On the latest episode of The Marketing Companion Brooke Sellas and I talk about a group of CEOs who have banded together and pledge to build trust into their tech […]
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
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