Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

2019: The Most Human Year Because It Must Be

The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.

Survival strategies for the post advertising world

Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?

The best blog posts of 2018

By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to summarize my most popular posts […]

My favorite Christmas story started with a door.

I was cleaning up some blog posts and came across a favorite story from nine years ago. Many of you have asked me about my relationship with a boy named […]

All signs point to this one marketing mega-trend

We are entering the post-advertising, post-loyalty era and this one marketing mega-trend will lead us into the future.

Marketing, PR and advertising are primed for a Quantum Leap

To keep up with dramatic changes in the consumer landscape, marketing, PR and advertising need to achieve a quantum leap level of change, beginning with leadership.

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.