Human-centered marketing case study: A radical business turnaround
This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.
Mark Schaefer Articles
The essential guide to self promotion for introverts
In a world where being “known” is essential, self promotion for introverts is a struggle. Here are some ideas to overcome and be seen!
Is it time to regulate social media influencers?
There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”
What are the most in-demand marketing skills right now?
On the latest episode of The Marketing Companion, Mark and Tom discuss some surprising research on in-demand marketing skills and more.
It’s time to come together
Is it time to come together? Mark Schaefer is considering a new live event. What are your thoughts?
What happens when content becomes a commodity?
A business announcement reminds us that content has become a commodity and content shock is the strategy.
Do I need to take marketing classes or can I just learn online?
Gary V believes college is a waste of time. Is it possible to succeed in a marketing career without attending marketing classes at a university?
Marketing and the unintended consequences of tech
One of the problems most companies face is the unintended consequences of technology and its especially acute today
No. Not every company needs to take a brand political stand.
Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.
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