Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Preparing for Your Future Marketing Career

The new marketing career: What do you need to do to remain relevant?

Mark Schaefer and Tom Webster peel back the curtains on their worklives and discuss their ideas on how to have a meaningful and relevant marketing career.

Do you create content for clicks or as an act of service?

To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.

Five of my best insights on becoming a great marketing consultant

How do you become a great marketing consultant? Here are personal lessons learned from Peter Drucker, one of the most legendary consultants of all-time.

Start a personal content journey with your truest sentence

Everyone faces writer’s block at some point. One way to overcome this is to focus on your truest sentence, what is real for you that day.

Face the facts: 5 social media truths that are hard to admit

Social media success may require retirements, not everybody needs a social media marketing strategy, and other social media truths that we need to know.

Facebook analysis: New insights from global business experts

Facebook’s news feed announcement created turmoil in the marketing world. This Facebook analysis provides new insights on what’s next.

Don’t panic. The Facebook announcement is no big deal.

The marketing world is an uproar after the Facebook announcement about news feed changes. But the data shows, nothing will really change and the strategy remains the same.

The future of the digital marketing agency with Mitch Joel

Mirum President Mitch Joel explains why the future of a digital marketing agency is reliant on navigating martech, hustling through new competition, and cozying up to Amazon.

Facebook’s biggest problem isn’t ethics, hate or fake news. It’s Facebook.

Mark Zuckerberg has pledged to “fix Facebook” this year. But Facebook’s biggest problems are not caused by fake news or Russian intervention. It’s from their own advertising system.