The difference between social selling and social spamming
Social spamming like unsolicited pitches and irrelevant email blasts have taken over my inbox. Social selling works, but build social capital first.
Mark Schaefer Articles
To know the value of Snapchat, we must understand Batman
Snap may not make it as an independent company, but its “nostalgia imprint” is the key to understanding the long-term value of Snapchat.
4 Ways to establish a digital presence without relying on Google
Anja Skrba shares 4 ways you can leave your digital footprint without relying on Google, going back to marketing principles not often used.
10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
Is Facebook evil?
Is Facebook evil? A Facebook insider called foul on the company’s efforts to use neuroscience to manipulate emotions and even our addictions.
New Research Answers: Is Content Marketing Sustainable?
New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?
Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)
Everyone has a personal brand, so why argue against it? Personal branding is part of our business world and it makes sense to be intentional about it.
How I will remain relevant when the bots come for me
How do I remain relevant amid cataclysmic technological change? Here is one plan to survive when the bots and algorithms come for our marketing jobs.
The business case for content marketing consistency
It’s very simple. To win in the long term with content marketing, you need to show up. Content Marketing Consistency.
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