Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

10 Maxims of Successful Blogging

I give a lot of advice about successful blogging but these are the 10 most popular tips i give to my clients year in and year out.

Is Amazon Spark primed for new social network success?

Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

Five reasons using controversy as a content strategy backfires

“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?

The relational power of Facebook for business networking

Facebook is for family and friends. But under some circumstances, you might consider using Facebook for business networking.

Too many messaging systems creates personal confusion

Messages are flying around the Internet from Facebook, LinkedIn, email, Snapchat and many other messaging systems. For some, this means massive confusion!

What happens to your marketing effort when Google search goes away?

Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?

Finding your place on the web, when it seems so crowded out here

If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.