Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Tearing down the house: How to handle social media haters

A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.

How often should I blog? Five steps to answering the question

“How often should I blog?” is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.

The big shift: Ads, TV, and the content monetization challenge

One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities

Does corporate storytelling work? Some mega-brands say no.

For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.

Internet founder speaks out on AI fear, the singularity, and beautiful robots

Internet founder Tim Berners-Lee imagines a world dominated by a super intelligence and its implications for the human race

Carthage must be destroyed – and Facebook competition too.

Mike Allton shares how Facebook competition is getting smaller. It seems now the platform is after YouTube and SnapChat as well.

Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers

We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?

Unraveling the secrets of B2B influencer marketing

Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert