Why Facebook Live is not ready for prime time
A lot of marketers think this is the year of live video. But hold on one minute. Maybe services like Facebook Live are not quite ready for prime time!
Mark Schaefer Articles
Finding the right “authenticity level” for your brand
There is a lot of talk about the need for brand authenticity, but how much is enough? The power of being vulnerable, the permission for restraint.
The gig economy and conversational marketing
The gig economy now makes up 2 percent of the U.S. economy and it’s on the rise. Technology is opening up amazing new freelance opportunities
What it’s like to be hugged by a brand. Literally.
Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.
Learn to create effective content by putting it through the RITE test
It’s tough to stand out today but you can give yourself the best shot by learning to create effective content through the RITE method.
37 Big Data Case Studies with Big Results
Rob Petersen shares 37 big data case studies where big data yielded big results for major companies across the globe, showing how big data can work.
Content marketing strategy: Start with questions, end with insights
An easy way to begin a content marketing strategy is to focus on answers but most businesses will have to eventually focus on insights.
Case Study: Using influencers to quickly build an audience for your content
Building an audience for your content can take years of patient work. One way to take a short-cut is to use a strategy involving social influencers.
An insider’s view of the American election and its meaning for marketers
America has been through a tumultuous election cycle. Here’s an extraordinary view of the American election and its impact on business and marketing
The Marketing Companion Podcast
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