The difference between “pandering” and “serving” in the Super Bowl ads
Coke and Budweiser both featured Super Bowl ads with a theme of diversity and acceptance. One was an example of great brand-building, one was cheap schlock.
Mark Schaefer Articles
The True Meaning of Hustle
Hustle is the new black. But what is the true meaning of hustle today? Is business success all about you, or about them?
What to do if the president tweets you
The world’s most powerful tweeter is in the house. The White House, that is. What do you do if the president tweets you?
The difference between “free speech” and politicizing your brand
Sure, you can say whatever you want on social media. But are you aware of the long-term implications of politicizing your brand?
Is the Age of Apple over?
Sales are down, critics are on the rise, and Apple is falling behind on several key technologies. Is the Age of Apple over?
The greatest content marketing case study in history
GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?
The new standards for strategy and social media success
The fundamentals of social media success may have nothing to do with your strategy, budget, or team you’ve assembled. Success begins with something deeper.
The current state of the content marketing ecosystem
The current state of the content marketing ecosystem, an infographic
Content shock re-visited, the content marketing myths and realities
Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.
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