Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Your marketing strategy is not a decision. It’s decided for you

It’s easy to get overwhelmed by the many available marketing options. But most of the time your marketing strategy has already been decided for you.

A business case for diversity in digital transformation

When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.

Do you have to be a great writer to be a great blogger?

Good writing matters. Can you be a great blogger without being a great writer? These tips will help you sharpen your skills.

What is the role of content marketing in an ad-free world?

In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.

Voice from the trenches: Midway through writing a book

Writing a book is a very difficult and time-consuming project. Here’s a progress report from the mid-way point in creating a book about becoming known today

A content dominance strategy drives new media economy

Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy

I love big blogs and I cannot lie.

Is the average attention span shorter today? Perhaps but there is still plenty of evidence to suggest that people are still consuming big blogs

Why working in marketing makes you bitchy

Does it seem to be more difficult to be working in marketing today? New research from Workfront explains why a career in marketing can make you bitchy!