markschaefer Articles

Why are the Four Ps of Marketing still a big idea in the digital world?

The Four Ps of marketing have changed drastically since their inception. Grow Community Member Robbie Fitzwater takes a fresh look at what they are now.

No more stock imagery. How to use AI to create illustrations for your content

Frank Prendergast shares how to use AI to create on-brand illustrations in their content marketing plan.

Why Home Depot (and your business) needs to re-capture its marketing mojo

Home Depot abandoned its human-centered approach and is an undifferentiated warehouse store. The stoy of how the retailer lost its marketing mojo.

Lessons on responding to negative online comments

Negative online comments? Find out some of the best practices on how to respond timely and make the best out of a bad situation.

Six Tips to Beat the Wintertime Blogger Blues

Six tips to be kinder, calmer and happier if you are experiencing wintertime blogger blues

Finally, Small Business Social Media is Evolving

By Amber Osborne, {grow} Contributing Columnist These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” I’ve noticed in the last […]

Are You Falling Out of Love with Your Blog?

It took some time off and a little guest posting inspiration to help the author fall back in love with blogging

I don’t mean to offend you, but…

By Amber Osborne, {grow} Contributing Columnist I am sure we’ve all had a friend, coworker, customer or even a stranger say a version of this phrase to us before. Usually, […]

The always-on world has checked us into iHotel California

By Amber Osborne, {grow} Contributing Columnist Being a CMO and online marketer with a product based in social media management, I am guilty of falling into this vicious “always on” […]