Successful business blogging in just one step
This is a map of Macedonia. It will only make sense if you read the article : ) My friend John Bottom is a gifted B2B marketing professional with London-based Base One, and blogs for his company site, Beyond. John posed this question to me today: “If you had to give me the top 5 […]
Social media time shock strategies
This is Part 4 of my interview with Dr. Ben Hanna, former eBay exec, online marketing pioneer and VP of Business.com. Part 1: Four breakthrough Twitter insights Part 2: Essential B2B social media start-up strategies Part 3: Developing a social media strategy when the rules aren’t clear One of the things most people learn is […]
Developing a social media strategy when the rules aren’t clear
M.C. Escher This part 3 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Part 1: Four breakthrough Twitter research insights Part 2: Essential B2B social media start-up strategies You’ve decided to lay bare the evolution of your social media campaign — warts and all. It’s a fascinating read. What made […]
Essential B2B social media start-up strategies
This part 2 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Click here for Part 1: Twitter for business: Four breakthrough insights Ben, your company evidently took a very well-thought-out and measured approach to embarking on a social media campaign. But even the best plans usually go awry. What have […]
Twitter for business: Four breakthrough insights
I’m privileged to introduce a week-long series of B2B social media insights with Dr. Ben Hanna, Vice President of Marketing for Business.com, where he oversees brand strategy, online marketing, public relations, social media, direct marketing and events. Ben is a true online marketing pioneer. Prior to his current position, Ben led the eBay B2B trading […]
Goodbye, Kim Kardashian
This is a picture of Kim Kardashain with somebody who is not me. Kim Kardashian and I have finally broken up. It probably won’t make the tabloids. We’re keeping it quiet. But it’s OVER! If you don’t know Kim, she is a lovely, self-described “Armenian Princess,” self-help diva, and reality TV star. When I first […]
It’s time for digital de-tox
Smoky Mountains National Park — The site of my digital de-toxification! Yesterday I commented on the increasing time commitments and frustrations of social media maintenance. To get released from the daily digital tornado, I went cold turkey — escape to the mountains without wireless service, computer or cell phone. It was tough to get out […]
Social media exhaustion
I take my first sip of fresh-brewed coffee and sit down in front of my computer for my 15 minutes of morning social media updating. Blog reader. Let’s see what happened over the weekend … 328 new relevant articles. Where to even begin? I don’t. On to Blogger. Need to finish an article, but when […]
Your website is NOT a strategy
Your website is not a business strategy!
Lessons from a marketing strategy gone wrong (mine!)
The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly. I have not been following my own rules … but let’s see what you might learn from my mistakes. Something I have preached relentlessly: When you start a social media […]