My COVID experience. An update
My COVID experience changed my life. Here’s what’s happened.
Seven daily habits to make you a more consistent content creator
You don’t have to be a genius to be a consistent content creator. Just follow these seven habits.
How to create a million new social media jobs
A million new social media jobs? Dennis Yu thinks this is probable and possible
The pandemic opened new opportunities for personalization
The pandemic is driving new customer expectations for personalization and new opportunities for businesses
This business fail taught me about psychological switching costs
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. Often, our market research may show a compelling customer need but after a launch, the concept falls flat because of an intangible psychological burden consumers […]
Three resources to stay relevant … and more
We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
Does your business need an online community?
Online community is the most misunderstood concept in marketing. Here’s why.
Why you need to build a content strategy on rented land. In fact, you have no choice.
“Never build on rented land” is a cherished content strategy idea. But is it true?
My favorite quote about creating content
This quote about creating content says it all.
Is there any way to fix Facebook?
Is there any way to fix Facebook? Not without some radical surgery.