Unintended consequences: How Amazon is disrupting telephone poles
In this story of unintended consequences, Amazon deliveries might make the electric bill go up!
All the cool kids are on TikTok. Here’s a plan for you and your business!
TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.
Why you need to climb aboard Medium, the magical home of the written word
Medium is a magical place to discover new content and publish it, too. But the platform is still overlooked by many creators.
If marketing is essential, why are marketing jobs going away?
Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?
Is the idea of “brand” constant or evolving?
A brand used to be what we told you. Today, it is what consumers tell each other.
Are you a human being or a grape lollipop?
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
Facebook. Fake news. There are no easy answers.
The ethics and legal implications of Facebook and fake news is very complex. But there are three changes that can help.
The new keynote speaker reel: An inside story
If you want to start a speaking career, you’ll need a keynote speaker reel. This is what you need to know.
Is writing a book a marketing tactic or a long-term strategy?
Writing a book can help boost your career and personal brand. Is it right for you?
Why I am irrationally excited about a U-Haul truck
U-Haul wants to make its customers famous and I love it.