Why Joe Pulizzi and I disagree on today’s content marketing dynamics
The world keeps moving and we need to constantly re-set our marketing strategies.. This is the heart of differing views with Joe Pulizzi of CMI.
Artificial intelligence, real-life marketing
Artificial intelligence and marketing — what’s real, what’s now, what’s ahead? Our latest podcast episode is a far-ranging discussion on AI
The world is flat, if we let businesses keep it that way
By Mark Schaefer Every few years, I find a business book that upends my way of thinking. One of those events occurred in 2005 when I picked up The World is Flat by economist and columnist Thomas Friedman. The book envisioned a world where businesses — not governments or politicians — would help create a safer […]
5 Steps to conduct a superior podcast interview
A podcast interview can provide exceptional content for your platform, but it takes preparation to make it great. Here are five tips to fuel your success
How I totally screwed up my blogging strategy
Lack of focus, lack of discipline and boom — my blog seemed lost. How it happened and I I got my blogging mojo back
Tearing down the house: How to handle social media haters
A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.
How often should I blog? Five steps to answering the question
“How often should I blog?” is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.
The big shift: Ads, TV, and the content monetization challenge
One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities
Does corporate storytelling work? Some mega-brands say no.
For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.
Internet founder speaks out on AI fear, the singularity, and beautiful robots
Internet founder Tim Berners-Lee imagines a world dominated by a super intelligence and its implications for the human race