Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
Six transformative trends in influencer marketing (is it really marketing?)
A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.
There is no glory in “old school” marketing
I find that some people wear “old school” like a badge of courage. But resistance is futile. Get with the plan or become irrelevant.
When developing a personal brand, sometimes your dreams follow you
Follow your dreams? Not necessarily. As many successful people testify, often it’s the other way around and your dreams follow you
How I disrupted the British Rail System because I had too much coffee
I had to pee. And then it all went to pot. Yes, I disrupted the British Railway System
Achieving escape velocity: The content discovery challenge
Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?
Can you blog effectively if you need to be liked?
Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected
I don’t think that emoji means what you think it means
Some of the most common emoji symbols have radically different meanings around the world. Think before you emoji?
19-Year-Old Shows Anybody Can Become Known With Commitment
In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web
Five things Facebook is doing right
The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success