When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? […]
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My article this week on social media’s impact on personality development spawned many thought-provoking comments and insights. I wanted to share some of the best posts with you as we […]
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Here’s a mistake I see repeated so often by small business owner — assuming that their website IS the marketing plan. Many people imagine the Internet like a Mississippi River […]
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I’m alarmed by the number of otherwise brilliant business people who are allowing watch as their website is killing their business. Many business leaders I meet have abdicated their responsibility […]
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The beginning of the Twitter era?
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social media guidelines emerge as a corporate priority
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A funny story about Barbie
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Most of the professional marketing forums are clogged with endless debate over questions like “Is Twitter for real?” and “Getting sales leads from Facebook.” Usually I sit back and let […]
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The U.S. pork industry has balked at the “Swine Flu” name and nobody can remember the “official designation” of H1N1. So I checked out the Twitter community for some of […]
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The latest issue of Wired features a story on brain-computer interfaces that allow patients to simply “think” of a message and send it to the world through Twitter. While pundits […]
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Should everybody be tweeting? Who owns the company voice on social media?
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