All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

An explanation of marketing for the arts in five minutes

A concise explanation of marketing for the arts. It’s time to think beyond social media.

Why leaked secret documents point to the future of social listening

As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.

What is the ROI of a blue check mark?

Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark

Listen Now

Philip Kotler commentary on Peter Drucker and the current state of marketing

The father of marketing Philip Kotler had some interesting insights into Peter Drucker, and claimed he was the “first marketer.”

Grading 12 marketing predictions about the future

A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.

The race to embrace AI might overwhelm ethical considerations

The race to embrace AI has deep ethical, philosophical and cultural impacts. This discussion reveals some thought-provoking considerations!

Listen Now

ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.

A trip back in time, a trip to Suriname.

A visit to Suriname changed my worldview.

Five biggest mistakes I’ve made as an entrepreneur

The five biggest mistakes I’ve made as an entrepreneur range from a lack of discipline to complacency in a crisis.

12 Ways Brands are Flexing to Meet Gen Z on Their Terms

Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.

Listen Now

I was dazzled and confused when I asked #ChatGPT to write like a woman

I asked ChatGPT to write like a woman and got more than I asked for. A lot more. Introducing “John.”

Does social media marketing still matter? Not like you think.

Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.

A profound discussion on the AI threat to creativity

Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?

Listen Now

The advantage of having a job before starting your own business

The advantage of having a job cannot be underestimated as preparation for an entrepreneurial career. Going to college will give you the skills to start a career. But working in a corporate environment can provide the experience and resources to start a business.

10 Benefits of Blogging Even if Nobody Reads It

While blogging might seem outdated, it is actually more relevant than ever. It’s hard to build an audience for your content, but here are 10 benefits of blogging … even if nobody is reading it!