The story behind the world’s first AI activated book
When you write a book called “Audacious,” it better be audacious! This is the story of the world’s first AI activated book.
When you write a book called “Audacious,” it better be audacious! This is the story of the world’s first AI activated book.
Early research shows reliance on AI can lead to cognitive decline. Is this the future of humanity or returning us to humanity?
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
Hating people on social media is so easy except when it’s not. A lesson in hate from travels to China, Russia, and beyond.
Mark Schaefer and Dana Malstaff discuss non-obvious ways to infuse humanity into our work with AI, communities, and content.
Deepseek upended the AI world. But as the smoke clears, there are positives for our AI future.
Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.
Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.
Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.
A round-up post with short observations on personalized marketing, virtual reality, and companies run by AI.
Perhaps the biggest question in business is the changing role of humans in an AI world. Mark Schaefer points to six truths that help predict the human role in our AI marketing future.
Mark Schaefer describes why an effective leader today needs the right questions more than the right answers
The most popular blog posts of 2024 covered deep issues on the social media landscape, Ai integration, the changing nature of branding, and much more.
NotebookLM has captured the imaginations of an overwhelmed tech community. But it’s more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results.
2024 was insane and exhilarating. A group of global marketing experts help us understand what we learned about marketing in the era of AI and hyper-connected consumers.
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