Rise Above the Noise.
Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
It’s time to rise above the constant arguing about performance versus brand marketing. I will show you why brand is more important in the AI Era than ever.
Peter Drucker’s five questions have been around for more than 40 years but they lie at the heart of modern marketing strategy today.
When AI can help you fake thought leadership, the challenge to break through requires more human effort.
Competing in the attention economy has been the prevalent strategy for 20 years but AI is changing that. There is a new competitive landscape and intimacy wins the day.
Decades of experience and writing led to a seemingly confusing set of options for Mark’s keynote speeches until he came up with a way to visualize the offering.
The time is now to create your AI-shaped career. Here are 10 non-obvious ideas to help you prepare for the AI workplace infiltration.
Who decides the safe limits of superintelligence? Could the answer to this question be a hinge of history?
If the bots are coming for our jobs, should we prepare to battle AI? Considering the last time we had a disruption like this, there is a better strategy.
Sure, AI is coming for our jobs. But I expect ther will be at least for areas of human dominance in the AI Era.
AI adoption isn’t about learning prompts or proving an ROI. You have to get your people on board and this post teaches you how to do that.
In uncertain times, here are three marketing truths to hold onto.
The time is now to create your AI-shaped career. Here are 10 non-obvious ideas to help you prepare for the AI workplace infiltration.
For more than 15 years, I’ve given away my content for free. Is it time for a pivot and make a steady income from Substack?
My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.
Nostalgia marketing is everywhere on even startups capitalize on history to create a “heritage moat.” Why is nostalgia so powerful today and how can any business use these ideas?
