Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
AI can make us smarter but can it push us to new levels of insight and personal achievement? Mark Schaefer shares a case study that shows how we can use AI to become a genius.
Most content creators hav a dream of monetizing their audience and building a community. Mark Schaefer and Joe Pulizzi discuss why this is not an overnight achievement.
I look at my new grandson and wonder about the world he’s about to enter. I have a lot of anxiety about AI and the world. So I’ve thought a lot about what parents should know about AI and preparation for the future. Here’s my take.
Anxiety about AI is sweeping the world, and that runs counter to the need to embrace AI for future job opportunities. How will this sort out?
Brand community is a hot topic and a massive opportunity. But most of the people curating a community don’t have a community at all. Here’s the unsettling truth.
A round up post featuring content creator angst, the decline in social media use, and a focused idea for AI implementation from Mark Schaefer.
There are a lot of marketing ideas sitting right in front of you. This post is a reflection on the ideas I’ve repeated often, and yet I think most people haven’t heard me yet.
The Uprising is an annual marketing retreat hosted by Mark Schaefer. Highlights this year included a deep dive on the place for humans in an uncertain agentic world.
Can AI feel real emotions? Anthropic researchers see neural patterns that respond like humans. The implications are profound and possibly dangerous.
Angine de Poitrine might be the most viral new band to ever hit the internet. Yes, their music is wild and their costumes are wilder, but dig deep and you can see a predictable pattern that leads to standout success.
It’s time to rise above the constant arguing about performance versus brand marketing. I will show you why brand is more important in the AI Era than ever.
Peter Drucker’s five questions have been around for more than 40 years but they lie at the heart of modern marketing strategy today.
When AI can help you fake thought leadership, the challenge to break through requires more human effort.
Competing in the attention economy has been the prevalent strategy for 20 years but AI is changing that. There is a new competitive landscape and intimacy wins the day.
Decades of experience and writing led to a seemingly confusing set of options for Mark’s keynote speeches until he came up with a way to visualize the offering.
