Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Your personal branding content strategy can serve people, algorithms, or a space in the middle, according to Mark Schaefer.
Starting from scratch might seem intimidating, but following these eight lessons can fortify your journey as a new content creator.
What does marketing science actually say about growing a brand? After years of public disagreement, Byron Sharp and Mark Ritson identified five proven principles for brand growth. Here’s what mental availability, distinctiveness, consistency, mass reach, and brand purpose mean in practice, especially for brands without Fortune 500 budgets.
Twenty years ago this week, Twitter made its public debut. Like many new businesses, the real-time communication platform was a happy accident, a side product
Mark Schaefer shares the best speaking career advice that propelled him onto the world’s biggest stages as a keynote speaker.
Focusing on this one marketing priority can provide a key to differentiation and standing out from competitors in the long-run.
The world’s most famous business author told me he was driven by desperation and it was an incredibly wise insight.
Companies need a wake-up call when it comes to social media strategy. Here are five changes that need to happen now.
AI can make us smarter but can it push us to new levels of insight and personal achievement? Mark Schaefer shares a case study that shows how we can use AI to become a genius.
Most content creators hav a dream of monetizing their audience and building a community. Mark Schaefer and Joe Pulizzi discuss why this is not an overnight achievement.
I look at my new grandson and wonder about the world he’s about to enter. I have a lot of anxiety about AI and the world. So I’ve thought a lot about what parents should know about AI and preparation for the future. Here’s my take.
Anxiety about AI is sweeping the world, and that runs counter to the need to embrace AI for future job opportunities. How will this sort out?
Brand community is a hot topic and a massive opportunity. But most of the people curating a community don’t have a community at all. Here’s the unsettling truth.
A round up post featuring content creator angst, the decline in social media use, and a focused idea for AI implementation from Mark Schaefer.
There are a lot of marketing ideas sitting right in front of you. This post is a reflection on the ideas I’ve repeated often, and yet I think most people haven’t heard me yet.
