Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
MasterCard CMO Raja Rajamannar is stirring up the marketing world and he brings his vision to The Marketing Companion.
A new, AI-driven solution will help companies provide personalization and respect data privacy.
Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.
Hiring a sensitivity reader was a great business decision in a world turned upside down.
By now you’ve heard about the NFT – the CryptoArt that’s selling at Christie’s auction house for millions. But what is a non-fungible token?
The pandemic has upended the world. Welcome to the Era of Unintended Consequences.
Gen Z trends are shaping commerce and culture. Here are 10 to consider.
The essential guiding question for your brand: Are you an expert, guide, or agent?
Imposter syndrome can be paralyzing. Here’s one idea to help overcome the anxiety.
Instagram isn’t fluff. It’s you … or should be!
A rant … Marketing needs to be more than tricking a person to click on a link.
I’ve spent 10 years advocating “humanity” on the web. Finally I found a place that has it. The most human app.
I learned a powerful lesson in artisanal marketing from a thank you note.
