Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Mark Schaefer has often said that your personal brand is your last line of defense AI. But a sustainable personal brand isn’t a project. It’s a lifestyle and he discusses his secrets with Jay Acunzo in this podcast episode.
The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.
Many people decry the idea of hard work that jeopardizes work-life balance. But maybe the sacrifice you’re making now leads to better life options later.
AI can accomplish much of the work done my white collar workers today. But human marketers still have a place in this world. The post examines three areas that will continue to be dominated by humans.
Let’s take a break from the constant AI news feed and consider of our favorite most human marketing stories.
Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.
The attention economy was already fractured but now it’s being warped by AI. How do we adjust our marketing strategies in this environment?
I asked my AI bot to look at everything about me on the web and give me interview questions I’ve never seen before. The results were astounding and inspiring!
The impact of AI on marketing employment has been hotly debated. Here’s one take based on what we know to be true today.
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