Is it time to monetize your audience through Substack?
For more than 15 years, I’ve given away my content for free. Is it time for a pivot and make a steady income from Substack?
Bonus KNOWN content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
My Fond Farewell to The Marketing Companion
Mark Schaefer beat the odds by hosting a podcast continuously for 13 years. In his final show as host, Mark tells the inside story of the The Marketing Companion — the world’s most entertaining business podcast.
Secrets of the Sustainable Personal Brand
Mark Schaefer has often said that your personal brand is your last line of defense AI. But a sustainable personal brand isn’t a project. It’s a lifestyle and he discusses his secrets with Jay Acunzo in this podcast episode.
When There’s No More “Up.” Lessons from the Top of the Mountain
The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.
A contrarian view to work life balance
Many people decry the idea of hard work that jeopardizes work-life balance. But maybe the sacrifice you’re making now leads to better life options later.
Three Ways Human Marketers Survive When AI Comes for Their Job
AI can accomplish much of the work done my white collar workers today. But human marketers still have a place in this world. The post examines three areas that will continue to be dominated by humans.
The most human marketing I’ve ever seen
Let’s take a break from the constant AI news feed and consider of our favorite most human marketing stories.
The sad and mysterious tale of my invisible book
Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.
Attention Economy 2.0 and the Impact on Marketing
The attention economy was already fractured but now it’s being warped by AI. How do we adjust our marketing strategies in this environment?
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