Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.

Community-based marketing requires new leadership mindset
Community-based marketing has massive potential but requires a new leadership mindset.

I just earned my first revenue from ChatGPT and other observations
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!

How to deal with the existential crisis presented by AI
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.

Why ChatGPT will profoundly transform every marketing career, starting now
Have you tried ChatGPT? You need to, and now. Your career is in the balance.

Content Marketing is no longer about the content
Content marketing is no longer about the content. The creator may matter more.


Could this be the golden age of freelance (and other timely observations)
Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.

The overlooked relationship between status and marketing
Status and marketing go together but in some misunderstood. ways, according to Keith Jennings and Mark Schaefer in this new podcast episode.

10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book
Everybody Writes by Ann Handley inspires us to be better through actionable and unique content ideas.