Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.

The creator economy is in hyperdrive. Is it time to climb aboard?
Will Web3 build a creator economy or crush it? The answer is yes.

Seven small observations on marketing right now
Observations on marketing ranging from GenZ to Trevor Noah!

The six possible ways to deliver your keynote speech
Did you know there are many ways to deliver a keynote speech? Let’s look at the most successful ideas!

The art of self promotion
The art of self promotion is subtle, important and destructive if turned too high. A discussion about balance.

The business case for personal branding in one photograph
The business case for personal branding comes into chilling view as AI takes over content creation jobs.

Dealing with the creepiness of personal branding
The creepiness of personal branding might be holding you back but this is an essential business activity!

Case study: Building a business community from the ground up
I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the

7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.

Marketing consultant? Here are the juicy insider tips!
Mark and Amanda Russell explain the secrets of being a successful marketing consultant!