Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Why many of my students will not have a job upon graduation
There are so many ways to connect, network and grow for college students today. Why aren’t they taking advantage of it?
The Positive Power of Jealousy: Finding Your Direction
Fear and Jealousy had a surprising and positive impact on the author’s life
Lessons on building a marketing and social media business
Lessons learned in five years of entrepreneurship
Frustrating Favor Requests: Freelance Doesn’t Mean “Free”
I am deluged with requests for free help. If I ignore you, I’m not being rude, I’m being smart.
What skills do you need to succeed in marketing?
The foundations of marketing success are shifting under our feet. Are we doomed to be in a permanent state of catch-up or can we prepare?
The busy blogger’s kryptonite
Writing for other sites is a great opportunity but also dilutes the quality of the content for your own site. In fact, this might be blogger’s kryptonite!
My most important lesson in business almost killed my blog
I was approaching my blog like Mr. Spock but I needed to be Captain Kirk. That made all the difference in the world!
5 pieces of social media advice that trapped me
Just be yourself. Follow your passion. Adopt the latest social technology. Sound like familiar advice? It might be harming your business.Social media advice is common sense
Want to be a superstar, but no time for social media? Fake it with Ghost Tweeting
All of the benefits, none of the work, the ad said. Is ghost tweeting too good to be rtue. Tha answer to that is yes, it is!
