Marketing lessons from four of the world’s savviest pop stars
Doja Cat, Lady Gaga and other pop stars show us how to stand out in a crowded marketing world.
Bonus KNOWN content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
What is the future of conferences and public speaking?
The future of conferences is uncertain as the coronavirus upends the business world. New research points to a probable scenario.
Five surprising ideas about building your personal brand in a time of crisis
Now is the best time for building your personal brand. Here are some unexpected insights.
7 Non-obvious coronavirus implications for marketing
Coronavirus implications for marketing are straight-forward, but there are some non-obvious things to think about.
Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
Should you self-publish a book or go with a traditional publisher?
The decision to self-publish a book is an easy one when you know the facts. Mark Schaefer provides insight into his experience.
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
The one (and only) key factor in monetizing a personal brand
Monetizing a personal brand is one of the most misunderstood strategies on the social web. This article brings truth and clarity to the subject.
How to be business cool while networking at a social event
Networking at a social event may seem daunting but here are some tips to help you stay cool.
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