Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
If marketing is essential, why are marketing jobs going away?
Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?
Are you a human being or a grape lollipop?
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
Is writing a book a marketing tactic or a long-term strategy?
Writing a book can help boost your career and personal brand. Is it right for you?
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
When is it time to quit blogging (you might be surprised!)
My friend was ready to quit blogging. Is it the right time? Let’s take another look at the question.
The Uprising brought together 30 marketing thought leaders. Here’s what happened next.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
Is the Discord platform the next big thing for marketers?
Discord is a hot app right now and it deserves to be on the radar screen of many marketers.
The economics of becoming a keynote speaker
Being a keynote speaker might seem glamorous but there is a lot of work behind the scenes. Here are the economics of being a speaker.
Bio hazard: The danger of using “former” in your social media profile
It’s common to use the word “former” in a social media profile. But is that designation helping or hurting you?
