The business case for content marketing consistency
It’s very simple. To win in the long term with content marketing, you need to show up. Content Marketing Consistency.
Bonus KNOWN content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Three ways people fumble their personal brand strategy
People are bumping up against three hurdles as they try to determine their personal brand strategy. Here are some ideas to overcome and break though!
Mental toughness, personal crisis, and the role of grit in your success
When I talked to many successful people, I learned that they had a certain toughness, or grit. Here’s some ideas to get you through the tough times.
Straight talk on being a social media consultant
It takes more than a love of social media to make it as a social media consultant. A few insider tips on what the work is really like!
Use This Surefire Guide To Boost Your Social Media Followers
Use these four surefire tactics for growing your social media followers, without spending one dime on advertising or buying followers.
Once you’re “KNOWN,” here’s how to stay that way
You’ve put your work into a personal brand but your status will dissipate if you don’t remain known in your industry. Here are five tips to sustain you!
Which is more important: The content, or the person?
What fuels the personal brand — the content or the person behind it? Thoughts about creating a heroic brand that stands out on the web
What is your strategy in an era of brand resistance?
Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?
A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
The Marketing Companion Podcast
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Let's plot a strategy together
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